WEBSITE

Direct mail, social, and e-blasts all push Alumni to our landing page. Housed on it is our campaign video and testimonials from past NIU graduates.

UNLEASHED DOCUMENTARY

As a means of collecting video content for the alumni site, we’ll send a film crew around the country to interview distinguished alum and follow their progress in a documentary-style series. We’ll also hit the road and Follow our documentary crew as they travel the United States to interview notable NIU alumni and capture their stories.

lenticular Direct Mail

Husky Facts E-Blast

“Huskie Facts” celebrate the huskie-like relentlessness of NIU students and can be deployed via email, social and even as mailers.

thank-you direct mailer

Donors receive a custom-made thank you mailer from the NIU foundation. Inside they’ll find a leash of a Huskie they helped unleash.

user generated content

Using various social platforms, we call on graduated huskies to share their stories of they were helped by the alumni association.

As we collect stories of our alumni’s unleashed moments, we will assemble them into a who’s who guide, which could be sold at events and online. We’ll create an alternate version that we send to recent grads as a source of inspiration and a reminder to pay it forward. 

Unleashed Ambient

We will place leashes in an around venues that are hosting alumni events and all over campus during homecoming (or any other time when there’s and influx of alumni).

Unleashed campus Pop-Up Store

The merchandise available at our pop-up store could include dog tags, wristbands, t-shirts, hoodies, etc. Any of these items could be further utilized as giveaways at alumni events or thank you gifts to donors. Proceeds go to the foundation.

Unleashed OOH

Eye-popping ambient placed in major metropolitan areas, such as Chicago.

husky spirit, unleashed

As a literal demonstration of how far huskies can go once they’re unleashed, we’ll film a band member playing the fight song at various landmarks around the world. We’ll then invite alumni to film themselves playing, singing, humming, whistling, etc. the fight song from wherever NIU propelled them…

An office tower in the loop, Fermi lab, an NFL locker room, a High School classroom, the NYSE, etc. 

Reach out to notable alumni to particpate and encourage others to do the same. All video can be used for foundation outreach either via email or on social.

ambient art installations

We will commission artists to create murals that feature Huskies that have been unleashed. These will go up during homecoming to pique the curiosity of returning alums and drive awareness of the fundraising campaign. These murals can also be painted in target cities to drive awareness to alumni in the area.

SOCIAL FILTERS

We’ll also create “Huskie” social filters target users can post to social.

Unleashed 5k

Put on an annual 5k race called the “Huskie Hustle” in which people are welcome to participate with their dogs. Proceeds go to the foundation.